Watch Xiaomi ship the Redmi Be aware 7 to house for a photoshoot

Smartphone producers typically go to odd lengths to advertise their merchandise; it takes so much to face out within the crowded market with telephones that each one do basically the identical factor. In a video posted on its official YouTube channel earlier at the moment (through Sparrow Information), it was Xiaomi’s flip to go to extremes in a brand new promo for the Redmi Be aware 7.

The video reveals what occurred when Xiaomi despatched the price range handset into house — or nearly — to take some snaps. The handset reached 35km on a balloon-aided, 3D-printed rig earlier than falling again to earth.

The telephone survived minus -58 levels Celsius (-72 levels Fahrenheit) temperatures and took a couple of images of the earth with its 48MP rear digicam earlier than touchdown. Xiaomi posted among the snaps it took on Twitter, which you’ll see beneath.

Some stellar house pictures by #RedmiNote7. #48MPforEveryone offers you the larger image.

— Xiaomi #5GIsHere (@Xiaomi) Might 5, 2019

There are, nevertheless, a couple of peculiarities within the promo. For one, there’s a digicam filming the Redmi Be aware 7 whereas it’s within the air and it seems just like the Be aware 7’s digicam factors nearly straight at it — in addition to the remainder of the sizeable rig. Why don’t we see any of this within the last pictures? The reply doubtlessly pertains to another Be aware 7s briefly glimpsed within the footage: there appears to have been a number of telephones connected to the rig — maybe the one being filmed wasn’t the one taking the images.

Including additional weight to that notion is the truth that one of many Xiaomi staff seems to modify on the telephone after retrieving it within the discipline (it reveals the Xiaomi emblem from the boot display screen).

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None of that is significantly essential since no one might be utilizing the telephone in these circumstances anyway. But when OEMs are going to attempt to seize our consideration with any such advertising and marketing, it will be good to know they’re genuine: I doubt anyone would maintain it in opposition to Xiaomi for filming one Redmi Be aware 7 whereas taking pictures images with one other Redmi Be aware 7 simply behind it, if that’s really what occurred.

The Xiaomi Redmi Be aware 7 goes on sale within the U.Ok. tomorrow beginning at 179 kilos (~$233), for extra on its launch, head to our Redmi Be aware 7 protection on the hyperlink.

What do you consider the Xiaomi house video? Let me know within the feedback.

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